my work

marketing & communication consulting

  • Establishing a communication concept (online/offline) for Burgermeister, a burger restaurant / take-away in Zurich, Switzerland
  • Creation of website concept (structure, content and selection of pictures) in collaboration with web designer/developer
  • Set up of Social Media channels and community driven review platforms like tripadvisor, yelp, züritipp etc.
  • Review management
  • PR (contact to newspapers and online platforms)
  • Community management through Facebook
  • Ranked first on tripadvisor in 2016/2017

social media marketing

While working for Channable, a software company based in Utrecht, the Netherlands, I was in charge of the social media marketing. My tasks covered:

  • Creation of global social media strategy
  • Set up of content calendar
  • Writing and creation of content (including pictures) in English and German
  • Managing presence in social networking sites (Linkedin, Xing, Facebook)
  • Establishing of visual language on Instagram
  • Hashtag Research for Instagram
  • Collaboration with in-house graphic designer

Example of my instagram account @wellnesstraveller.ch where I am sharing my thoughts on slow and sustainable travelling.

SEO copywriting

Find a selection of SEO-optimized blog posts (in German) below:

print articles

Here are some of my articles which got published in several Swiss German magazines and newspapers:


personal blog: a swiss abroad

since 2013 I am blogging on "a Swiss abroad" about my expat life in the Netherlands, slow travelling and sustainability